Future of Marketing Series: Part 1

Why marketing will never be the same again...JIT Marketing- there's a concept.

Comsumers are now in charge and they now understand the significance of their voices and buying power. This shift in consumer power:

• Has become prevalent with among other things, the evolution of the Internet, Web 2.0, social networking and collaboration and sharing functionality that gives them a voice and credibility that is louder than the marketer.
• Extends beyond purchasing which impacts bottom lines, but also to dictatorship in content consumption despite the medium which impacts every aspect of the marketing supply chain and lifecycle.
• Means consumer loyalty has to be earned and not just one person at a time, but one community at a time.

Advances in technology which now facilitates almost every marketing medium has become so dynamic, rapid and widespread that marketers must be adaptable, proactive and reactive.

JIT (Just in Time) Marketing .The speed of change and delivery also means marketers must:

• Anticipate comsumer behavior and trends and if they are not ahead of the pack.
• Have capabilities in place that enable them to react itelligently with saavy and appeal.
• Extends to consumer behavior yielding swift changes in consumer behavior and trends in products, content consumption and even virtual hotspots. Today it’s Twitter, but tomorrow could be something totally different.

Show me; don’t tell me and I’ll decide. It could be the classic case of the dog and pony show, but this time comsumers demand it. Brands must:

• Demonstrate their value propositions in ways that are cutting edge and in line with current trends.
• Serve content to consumers in the manner in which they want to consume it whether it is television, mobile, Internet, etc video, interactive credential, circular podcasts or a whitepaper.

Gone are the days when brands and organizations can tell people what to do, buy, think, watch and sell giving new meeting to marketing science. Comsumers have joined forces and created communities in which they seek approval, affirmation, reccomendations, advice, etc.

Content consumption has changed – television is still a powerful medium, but the Internet is just as powerful. Sometimes comsumers want to consume content like fast food on their mobile devicwa – hot, quick on the run and sometimes, they want fine dining where they can enjoy, engage and explore in front of the laptop, PC or ITV.

Consumers will increasingly help drive product development and indirectly influence how ad dollars are spent.

30 Something and Counting. Learning Something New Daily.

I've decided to document my obsessions and thoughts about being an educated, professional, black, single female. I hope you enjoy the Chronicles - not sure what you will get these days. I tend to go from feeling extremely focused to simply crazy and erratic.


Today, I woke up feeling inspired about all the possibilities of life...I have a a myriad of work deadlines I will tackle today and check off the list. Gold star for me. But beyond how I fund my fabulous life and it is quite fabulous not to gloat, I've decided that I should learn something new each day and that truly is the goal. I need to learn something that is valuable and fruitful each day. I've decided to brush up on my language skills and even tackle a new one - Spanish. Anyone interested sending me tips on how to expand my conversational Spanish vocabulary?

What Men Want - Solve the Riddle!

I'm perplexed on so many levels after a friend recently told me I need to dumb it down to get a date. Really? Dumb it down he says...This got me to thinking and as I started a very informal poll of other male colleagues, friends, associates and even some strangers, I realized he might be on to something. The results are resounding - some men really want women to not necessarily dumb it down, but pretend they know less than they do, are super helpless and or we are clueless, but of cute no less.

I don't think men want us to dumb it down or do they? Do tell...What on earth do you want?

Like my other wonderful freinds - married and single - I've spent countless hours (if you think about the number of hours we spend talking about amongst ourselves, watching Oprah, reading books, talking to our male friends, brothers, colleagues, etc.) trying to figure out what men want. We hear they are simple beings, but are they really? Sometimes yes and other times no. If they are so simple, we should just do what Steve Harvey recommended on a recent episode of Oprah - love him, support him and engage him physically. Yes, we can do all those things without speaking or thinking and it seems easy enough. At least sometimes. But clearly, it's not enough. Sorry, Steve Harvey is not really an authority on the subject anyway, but that's for another post.

Should we take it back to the 50's when the divorce rate was much lower and families stayed together? That was a fun time. Women were always dolled up - gotta love a hot mom in makeup serving up a lovely caserole from fresh organic veggies and the best meat in town. I guess this no longer works since we (us girls) at least some of us, want equal rights/equal pay. I've been considering giving up this fight too. I can be cute everyday and just have dinner ready except that I want to be paid for it. LOL.

Before I ramble about all my opinions on the topic. Will the men, if and only if the know, please help me solve the riddle.